What a week it’s been for Irvine Wines, we’ve been in all corners of the globe. Will was in ProWein Dusseldorf, the biggest Trade Show for wine in the world, Sam was in the States working with our new distributors and showcasing our latest vintages to customers and Chantal was in Chengdu for the China Food and Drinks Fair.
We exhibited with Wine Australia in both Germany and China. The Wine Australia format works really well for Irvine. All the great Australian wine regions come together to showcase our fantastic wines, and because we are all together under one country banner, the serious buyers know where to come if they want great quality Australian wine.
Will showed our wines at a trade tasting on Wednesday 12 March in Warsaw, Poland. He met with a number of importers and hopefully our wines will be available in the market in the coming months.
Then onto Prowein in Dusseldorf! Certainly, the busiest we have seen the New World Hall in the past few years and you certainly can sense a growing interest in Australian premium wines. We saw a great response to our wines, with customers particularly enjoying our Merlots.
Chengdu is the biggest Food and Drinks Fair in China and it’s absolutely enormous. With 18 gates, 3 floors and thousands of exhibitors, finding our stand was a mission all on its own but thanks to our trusted Chinese Brand Ambassador Charlie, we navigated things perfectly. It was great to see our Grand Merlot on show in the masterclasses as a notable example of distinguished wine in the Barossa Valley. After three days of showing our wines we packed up the remaining samples and braved the metro at peak hour to get back to our hotel and prepare for the journey home. Chengdu peak hour metro is certainly an experience!
Some interesting facts about Chengdu:
Chengdu has its fair share of museums, historical sites and ancient temples, and Chengdu has a Zoo where you can also see real pandas – but what really distinguishes the city, culturally, is its Sichuan opera in which performers change masks at lightning speed.
Chengdu is also famous for its hotpots. On every street corner and in restaurants all over the city, you can indulge in food packed with spicy Sichuan peppercorns and the traditional hotpots are no exception. Just choose your fresh vegetables and meat, pop them in a simmering hotpot and in a few minutes your meal is ready.
Irvine’s success is dependent on our customers from all over the world and these trips give us the opportunity to meet old friends and make new ones. Looking forward to doing it all again next year.